First impressions are important because they are sticky. That's why we take great care when preparing your purchase for shipment. While not only functional and cost effective, our bright poly-vinyl bags communicate our sense of value, and fun!
These sturdy, brightly colored and decorated bags make a great first impression, which raises expectations for the product inside. Those expectations, in turn, influence how our customer perceives the product itself. Higher expectations, if not actually contradicted by the product - and goodness! we pray that doesn't happen - result in a much better customer experience.
Another area where our focus on packaging is evident: all of our clothing items are neatly folded to keep them looking crisp, then placed in tissue and secured with tape to hold everything in place. Other items are also wrapped in tissue, some in bubble wrap first to protect any fragile pieces. A small thing, perhaps, but it demonstrates our attention to detail.
Steve Jobs clearly understood the power of a customer's experience, and as quoted by Apple's Jonathan Ive in Walter Isaacson's biography of Jobs:
"Steve and I spend a lot of time on the packaging," said Ive. "I love the process of unpacking something. You design a ritual of unpacking to make the product feel special. Packaging can be theater, it can create a story."
Ritual? Theater? While these concepts appear to be far removed from our typical packaging concerns of cost, weight, and protection, it is important to us that our customer's experience includes the way the product lands in their mailbox or on their doorstep. That first impression... we believe it makes our products that much better.